The same domain is a different product depending on which pipe you
buy it through. The pipes are twenty years old — we're not tearing
them down, we're completing the one span that broke.
Mirai Partners · September 2026miraipartners.ai
The problem
The same site, six different doors.
Same publishers, different price, different quality, different report — and nobody looks at the seven at once.
01
Fragmentation
Every source has its own API, its own report, its own format. Running seven by hand does not scale.
02
Manual scoring
Thousands of domains judged by hand — slow, subjective, and never twice the same.
03
No cross-validation
Each source in its own silo: a domain burning money in one goes unnoticed in the other six.
04
Reactive blocking
You act after the damage is done. No automation, no second chance, no pipeline.
41,079 sites in the book15,209 sold through more than one source115,935 ways to buy them1 in 2 scores ten points apart depending on the door
Measured across our own book · 7 Sep 2026 · 11,771 domains compared like for likeMirai Partners
The category
Omnichannel Media Activation. One brief, every channel.
Not a curation tool bolted onto one format — the whole book, activated from one place.
Sites delivering by format · last 30 days · measured 7 Sep 2026Mirai Partners
What is Brain · on a napkin
The AI layer between your DSPs and your supply sources.
Nothing gets torn downMirai Partners
Who we are
Two businesses. One layer between them.
01 · the platformBrain
Smart curation & SSP aggregation, plus premium supply.
for programmatic buyers
one layer
02 · our own supplyThe marketplace
Ad serving & marketplace monetization.
for publishers we affiliate ourselves
Mirai Partners · AI and digital mediaMirai Partners
The position · supply
Active today.
Seven supply sources in one console — and the buyer's own report.
+ the buyer's report
NextDirect premium publishers.
OpenAIDirecTVthe large appsintegrated direct — same console, no middle layer
Seven supply sources active · direct premium publishers nextMirai Partners
Brain · the platform
One platform. Everything that used to sit in the middle.
Deal Creator
one brief, live deals everywhere
BMP
one campaign, one package
Smart Curation
the source to buy each site on
Dual reporting
seller and buyer, side by side
Automatic optimization
cuts and second chances, no hands
DSP Connect
DV360 verified · Basis live
Six modules · one consoleMirai Partners
Contextual targeting
An app arrives as a number. We give it back its name.
what the report says
553834731
→
what we file
Candy Crush Saga
gaming
41,958sites classified
19verticals
11,926apps named
Measured 1 Sep 2026Mirai Partners
Smart curation · the change
Not what to buy. Where to buy it.
Site 1buy on Index+2 more
Site 2buy on Equativ+1 more
Site 3buy on PubMatic
Site 4buy on Nexxen+3 more
A site list tells you which publishers. Ours tells you which source to buy each one on — and Brain applies it.
6,288
sites proven by the buyer's own report
Built live in under 0.3s · nothing under the bar is mixed in, ever · 1 Sep 2026Mirai Partners
The scoring engine
Every three hours, the whole book is judged again.
Six steps, each on its own clock. Only one of them touches your campaigns.
1every 30 min
Collect
2as it lands
Read the buyer
3every 3 hours
Score
4same pass
Compare pipes
5twice a day
Act
6every 6 hours
Forgive
82,886 site × pipe pairs · measured 27 Aug 2026Mirai Partners
The scoring engine · three modes
You decide how hard Brain scores and blocks.
Aggressive
Blocks more · buys less maximum brand safety
Standard
Performance and reach, balanced default
Permissive
Blocks less · buys more maximum volume, key days
Set per license or per dealMirai Partners
Where the verdict comes from
Same site, same days. Two reports that don't match.
impressionsclickswhat it says
Index Exchange the seller22,7760“nobody clicks here”
DV360 the buyer22,6894902.2% CTR — one of the best sites
The seller grades its own homework. We read the buyer's report, and when the two disagree the buyer wins — otherwise Brain would have cut a site that was working.
DKS “Capacitaciones” rich-media package · 19–29 Aug 2026 · 35.8M impressions cross-checked across 48 dealsMirai Partners
The engine · the cycle
Cutting is the easy part. The hard part is handing it back.
Judgedevery 3 hours82,886 site × source pairs
Cuttwice a day258 last week
Watchedquarantinesized by the spend it caused
Given backevery 6 hours352 last week
back into the book
Anyone can block. A bad week is not a verdict — what was cut comes back for another look, and a site that behaves returns to circulation on its own.
1.4%
of everything we score ends up blocked
Last 7 days · measured 27 Aug 2026Mirai Partners
BMP · Bundle Market Package
One campaign. One package across every source.
BMP
BMP_GCBA_ORDEN Y SEGURIDAD_MAGAZINE 3DDKS · banner · 5 deals across 5 sources
August Aug 1 – Aug 31
Performance · August
Spend$751
Impressions145k
CTR · ssp0.11%
Deals live2/5
The deals · 5
DealNameImpsCTRSpendScore
Index ExchangeDKS_GCBA_ORDENYSEGURIDAD_MAG…134k0.05%$69470
NexxenDKS_GCBA_ORDENYSEGURIDAD_MAGA…11k0.83%$5795
+ 3 more sources in the package
LabsUpdate CPMExtend datesSmart Curation
A live package in Brain · one brief created all five deals · 116 packages running, 341 deals inside themMirai Partners
BMP · the proof
You were bidding against yourself.
Three of your sources selling you the same site. The biggest one reports 0.00% CTR — the buyer's own report says 0.22% and the best completion rate of the three.
Thirteen agents, fifty-five tasks, one clock each. Nobody presses start.
Watches all seven sources at the same time
Reads what the buyer actually got — not what the seller reported
Compares the same site across every source you buy it through
Cuts what stops working, everywhere at once
Gives a second chance to what was only having a bad week
JŌJU · the agent that runs BrainMirai Partners
The flow · today, without Brain
Seven consoles, a spreadsheet, and the seller's word.
01
Build the campaign in the DSP
one console
02
Create the deal, one marketplace at a time
seven consoles
03
Copy every deal ID back into the DSP by hand
by hand
04
Pull each marketplace's report, in its own format
seven files
05
Judge the sites with what the seller reports
the seller grades itself
06
Cut what failed — days after it failed
after the damage
Every step above is somebody's afternoon — and it repeats per campaignMirai Partners
The flow · with Brain × Basis
One brief, a Basis campaign, and the buyer's report closing the loop.
01
One brief creates the deals in every source
curated from day zero
02
The campaign is created with its PMPs attached
paused until you say go
03
Your DV360 connects in one click
Google-verified · only our deals
04
The whole book is judged every three hours
the buyer wins the tie
05
Cuts leave twice a day, second chances every six hours
nobody presses start
To be clearAny DSP can buy these deals — the seats and the pipes are the ones you already have.
DV360 and Basis are simply the two we are wired into directly today: DV360 to read the buyer's own reporting, Basis to launch the campaign with its PMPs attached. Everyone else buys exactly as before.
Six of our seven sources are Basis exchanges · Index · PubMatic · Equativ · Xandr · Nexxen · TripleLiftMirai Partners
The span is built.
Nothing gets torn down, nothing gets renegotiated. You just stop buying blind.
Talk to us · peter@miraipartners.aimiraipartners.ai
